🛒Wholesale Reports
Compare core metrics like POS Sales and Velocity across accounts and products.
The data of the wholesale reports is provided by Muffin Data™
Basic Definitions
Product: We think of the standard product as the entity, which has among other things, a name, a UPC, and a SKU. The same product might have multiple SKUs across the different retailers, so there are edge cases. Shopify as you know has products with variants, and the variants have SKUs — and multiple products might share the same SKU.
Account: Refers to the Parent Reporting Account which often directly equates to the name of the retailer (e.g. Albertson, HEB, etc)
Key Metrics
| Term | Description | Examples |
|---|---|---|
Stores Selling | Individual number of ACTIVE stores you are selling at | Also known as POS (Points of Sales) or doors |
POD | Points of Distribution: POS * SKUs | Highlights how many distribution points you have as a company within a store |
POS Sales Dollars | Revenue of retailer | The revenue Whole Foods Store on 24th St. makes from selling one Protein Bar 12-pack chocolate |
Velocity (Units Sold Per SKU per Store per Week) | The # of SKUs sold per individual store per week | “Our velocity for WholeFoods 24th St for Protein Bar 12-pack chocolate was 10 last week” |
Units Sold Per Product | # of units sold per product | Protein Bar 12-pack chocolate sold 100 times yesterday |
Units Sold | # of units sold Can be either POS based OR distributors shipped (units sold is calculated differently per store) | We sold 2000 units across all SKUs yesterday |
POS Revenue per Product per Store Selling per Week | Retailer revenue per Product per store per week | As Whole Foods 24th St, I made $1000 in Protein Bar 12-pack chocolate Sales last week |
We are happy to help in case you have any questions. Feel free to contact us anytime.
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