# Sales Reports

<details>

<summary>What does the <strong>Customer Type</strong> field mean?</summary>

Here is how we define customer types:

* By Purchase Order:
  * Order split based on their first purchase and all purchases that occur afterwards. A customer can only have one First-Time purchase. **This is the same way that Shopify categorizes First-Time and Returning.**
  * Customer Types:
    * First-Time: the first purchase a customer ever makes at your brand.
    * Returning: any purchase after the first purchase.
* By Segment Purchase Order:
  * Order split based on the first time they purchase a segment and all purchases of the same segment afterwards. A customer can make more than one First-Time purchase in this method, but only one per Segment. **Commonly used to see how many orders are from the first purchase of a subscription.**
  * Customer Types:
    * First-Time: the first purchase a customer makes of a Segment.
    * Returning: any purchase after the first purchase of the Segment.
* By SmartModel Basis:
  * Order split that lines up with the way the SmartModel breaks purchases into two categories.
  * Customer Types:
    * Month 0: any purchase that occurs within the month the customer was acquired, which is the same month they made their first purchase.
    * Month 1+: any purchase that occurs in a month that follows the customer’s acquisition month.

</details>

<details>

<summary>What does the Product Customer Type field mean?</summary>

**Product Customer Type**: Based on the Product Dimension selected (e.g. SKU), we determine if the customer has purchased the same Product before.

* *First-Time* means the customer has never purchased this product before - even if they are a Returning Customer Type.
* *Returning* means the customer has purchased this product before. You cannot have a *Returning* *Product Customer Type* combined with a *First-Time Customer Type* because it is the first purchase ever by the customer.\
  \
  \&#xNAN;*(Identical products purchased within the same order are considered ties and do not matter to this calculation.)*

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<details>

<summary>What are the Amazon fees?</summary>

Check out our overview on Amazon fees [here](https://docs.drivepoint.io/help/using-the-web-app/reports/amazon-reports).&#x20;

</details>

<details>

<summary>What are the Tik Tok Fees?</summary>

* **Commission Fee**: An amount charged for each successful order, based on rates that differ for each product sub-category.&#x20;
* **Transaction Fee:** An amount charged for processing successful orders.
* **Affiliate Commission:** When an Affiliate has helped seller sell a product, and the order has not been cancelled or successfully refunded before the settlement period ends, TikTok Shop will automatically deduct an amount from the order.

Learn more about [Seller Fees](https://seller-my.tiktok.com/university/essay?knowledge_id=2602429108078338\&default_language=en\&identity=1) and browse through [Tik Tok Shop's FAQ](https://seller-my.tiktok.com/university/essay?knowledge_id=5183284380763905\&default_language=en\&identity=1).&#x20;

</details>

<details>

<summary>I have multiple Shopify Stores. How can I filter across my stores?</summary>

Simple open the "Customize" panel by pressing the button on the top right and selecting the store that you would like to see under the "Store" Filter on the bottom.&#x20;

</details>

<details>

<summary>What are all available dimensions in the multi-filter?</summary>

* The options available in each dimension are based on the time frame. Select a longer timeframe to find an older discount code
* The options in each dimension are also listed based on frequency.

## **Use Cases**

1. I want to see Sales minus the one discount code that I used for an experiment
2. I would like to see Sales coming from youtube.com
3. I would like to see Sales from the Northeast or just NYC

***Exclude any…***

* *Discount Code*
* *Channel Name*
* *Country/Region/City*
* *Tags*
* *Payment Provider*
* *Landing Site*
* *Referring Site*

***Select greater/less than for…***

* *Units Sold (select greater/less than)*
* *Purchase Order*

</details>

<details>

<summary>How do I view Total Sales or just by Sub vs. Non-Sub?</summary>

Use the Chart Dimension field! Here's a Loom on how to do that: <https://www.loom.com/share/2a6729c1800647e1a24b75148fa64cd9>

</details>