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Working in the SmartModel™️
Working in the SmartModel™️
  • 📈Overview of the SmartModel™️
  • 🥇Best Practices
  • 📹Video Training - Q&A
  • 🖱️Add Key Drivers + Results
  • 🧱Basics
  • 🚦Layout and Navigation
  • 🧺DTC
    • DTC - Acquisition
    • DTC - One-Time Purchase (OTP)
    • DTC - Subscription
  • 🏴AMZN
  • 🛒Wholesale
    • 💚Powered by Muffin Data
  • 🎁Product
  • 💲Opex
  • 💵Payroll
  • 📑Tax
  • 🏠Assets
  • 💳Liabilities & Equities
  • 🏦Debt
  • ❓FAQ: SmartModel
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On this page
  • Part 1: Overview & Revenue
  • Part 2: Cost of Goods, Variable Costs and Other Marketing Expenses

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Wholesale

Forecast your Wholesale channel P&L using the Drivepoint SmartModel™

PreviousAMZNNextPowered by Muffin Data

Last updated 1 year ago

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Part 1: Overview & Revenue

In this video, we cover:

  1. An overview of the Wholesale schedule

  2. How to forecast revenue by account in the Wholesale channel using a unit velocity approach

  3. How to input assumptions for trade spend, early pay discounts, and other adjustments to revenue

Part 2: Cost of Goods, Variable Costs and Other Marketing Expenses

In this video, we cover:

  1. Forecasting cost of goods sold on a unit basis

  2. Setting assumptions for any other variable costs of sales

  3. Forecasting any additional marketing expenditures to capture profitability for each account

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