🏴AMZN

Forecast your Amazon channel P&L using the Bainbridge SmartModel™

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❔Orders vs. Order Items vs Units Ordered

Overview & Revenue

In this video, we cover:

1. An overview of the Amazon schedule

2. How to forecast revenue from Amazon using ad spend and a "halo effect" from other advertising

Part 2: Cost of Goods, Variable Costs and Other Marketing Expenses

In this video, we cover:

1. Forecasting cost of goods sold on a unit basis

2. How to set the right assumptions for FBA fees and Amazon referral fees

3. Forecasting any additional marketing expenditures to get to contribution margin after marketing from the Amazon Channel