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Working in the SmartModel™️
Working in the SmartModel™️
  • 📈Overview of the SmartModel™️
  • 🥇Best Practices
  • 📹Video Training - Q&A
  • 🖱️Add Key Drivers + Results
  • 🧱Basics
  • 🚦Layout and Navigation
  • 🧺DTC
    • DTC - Acquisition
    • DTC - One-Time Purchase (OTP)
    • DTC - Subscription
  • 🏴AMZN
  • 🛒Wholesale
    • 💚Powered by Muffin Data
  • 🎁Product
  • 💲Opex
  • 💵Payroll
  • 📑Tax
  • 🏠Assets
  • 💳Liabilities & Equities
  • 🏦Debt
  • ❓FAQ: SmartModel
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Video Training - Q&A

Join us as we are discussing an internal informal discussion on how to edit the SmartModel™ on a variety of use cases.

PreviousBest PracticesNextAdd Key Drivers + Results

Last updated 4 months ago

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Outline: Use Cases + Questions We Will Answer

"Live Model" and Working in Excel
  • What does the notion of live model mean? (min 0:39)

  • My formulas are not calculating how do I fix that? (min 5:52)

Marketing Scenarios + CAC + New Ad Sources
  • How do I override my forecast for an existing ad source? (min 1:34)

  • How do I add a new ad source? (min 3:00)

  • How do I adjust my CAC? (min 6:45)

  • How should I think about CAC across channels even though Drivepoint only asks for a blended CAC? (min 7:20)

  • How should I think about how a new ad source influences my CAC? (min 8:15)

Checking my Work by Utilizing Drivepoint Templates
  • How can I check the Marketing changes that I made and which templates are the most useful? (min 9:15)

  • How do I compare against a base plan? (min 10:35)

Adding new Wholesale/Retail Accounts
  • How do I add a new account/chain that I am starting to sell in? (min 12:57)

  • How do I name my Wholesale tabs correctly? (min 14:56)

Adding New SKUs + Changing my Sales Mix
  • How do I add a new SKU (min 19:09)?

  • How should I think about import shipping? (min 19:31)

  • How should I think about landed unit costs? (min 19:53)

  • How do I change my sales mix? (min 21:10)

  • How should I indicate cannibalization of Sales by product with new product launches? (min 21:43)

  • How do I change my channel pricing? (min 21:58)

  • Is there an easy shortcut to

Other Tips
  • As you are building scenarios, go big in your assumptions so that you can truly see the impact of the scenario. Instead of $4000 for Bing Ads, go for $400,000 in Bing Ads.

  • If your product sales mix + pricing is generally pretty stable, we have a shortcut for assuming product information. (min 22:04)

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