❔How do I forecast DTC Net Revenue?

To forecast net revenue navigate to the the DTC - Acquisition and DTC OTP tab.

-> DTC - OTP schedule is where first time & returning orders and first time & returning gross AOV assumptions can be toggled

For the Ad spend forecast, navigate to the Acquisition tab.

-> This is where direct ad spend is divided by first time orders to calculate Blended CaC for historical periods, which you can then update in forecast.