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Forecast your Amazon channel P&L using the Bainbridge SmartModel™
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Overview & Revenue
In this video, we cover:
An overview of the Amazon schedule
How to forecast revenue from Amazon using ad spend and a "halo effect" from other advertising
Part 2: Cost of Goods, Variable Costs and Other Marketing Expenses
In this video, we cover:
Forecasting cost of goods sold on a unit basis
How to set the right assumptions for FBA fees and Amazon referral fees
Forecasting any additional marketing expenditures to get to contribution margin after marketing from the Amazon Channel
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