> For the complete documentation index, see [llms.txt](https://docs.drivepoint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.drivepoint.io/using-the-web-app/reports/cohort-analysis.md).

# Cohort Analysis

## Definitions

* Cohorts are groups of customers who purchased your product(s) within the same month. The goal of this bundle is to uncover which months have been more lucrative for the business
* Customer lifetime value (LTV) is a measure of the average customer’s revenue generated over their entire relationship with a company. Learn more [here](https://www.netsuite.com/portal/resource/articles/ecommerce/customer-lifetime-value-clv.shtml).&#x20;

## Pro Tips

* You can sort columns by clicking on the header row

*💡1 click = sort descending, 2 clicks = sort ascending, 3 clicks = back to original*

* You can drag and drop columns in tables to compare them side by side

*💡 Your changes won’t be saved so once you navigate away, the table turns into its default again. Great for screenshots though!*

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