For the complete documentation index, see llms.txt. This page is also available as Markdown.

🚚Shipments

What you ordered, shipped, and the retailer received, the sell-in side of retail.

Shipments are the sell-in side of retail: what was ordered, what you shipped, and what the retailer received. Comparing this to sell-through tells you whether inventory is building up or drawing down at your partners.

Use it to:

  • Reconcile orders, shipments, and receipts by retailer.

  • Compare sell-in to sell-through to spot inventory building up or running short.

  • Track shipment value alongside units and cases.

Shipment metrics

Metric
What it tells you
Notes

Ordered (units & cases)

What the retailer ordered

Where the retailer reports orders

Shipped (units & cases)

What you shipped in

Cases where the retailer reports them

Shipped value ($)

Dollar value of what shipped

Gross and net where reported

Received (units & $)

What the retailer confirmed received

Retail value; cost value also where reported

Shipments are tracked from origin to destination, so you can see where product was shipped from and which retailer location received it.

Why sell-in and sell-through differ. In any given week, what ships into a retailer rarely equals what sells through to shoppers. The difference is inventory. Watching the two together is the fastest way to catch a partner over- or under-stocking.

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