🛒Sell-through

Units and dollars sold through to shoppers at each retailer, with price and margin detail.

Sell-through is what shoppers actually bought off the shelf at each retailer. It's the clearest read on real demand for your products in wholesale, retailer by retailer and, where reported, store by store.

Use it to:

• See which products and retailers are selling fastest.

• Measure the impact of a promotion by comparing regular, promo, and clearance sales.

• Track returns and net sales, not just gross.

• Watch margin on retail sales, not only revenue.

Sales metrics

Metric	What it tells you	Notes
Units sold	Units sold through to shoppers, your core velocity number	Daily, weekly, and monthly
Gross sales	Sales dollars before discounts and returns	Reported by most retailers
Net sales	Sales dollars after discounts and returns	Only where the retailer reports net
Regular sales (units & $)	Sold at full, non-promo price	Where the retailer splits by price type
Promo sales (units & $)	Sold on promotion	Where the retailer splits by price type
Clearance sales (units & $)	Sold on clearance or markdown	Where the retailer splits by price type
Returns (units & $)	Units and dollars returned	Where the retailer reports returns

Margin metrics

Metric	What it tells you	Notes
Gross margin	Margin dollars on what sold through	Also split by regular, promo, and clearance where available
Cost of goods sold (COGS)	Cost of the units that sold	Also split by price type where available

Retailer or store level. Sell-through is available for every connected retailer at the banner level. Store-by-store sell-through is available where the retailer reports individual stores.

Retail forecasts a partner may share (planned sell-through, planned inbound) are kept separate from these actuals so they never mix into your reported numbers.