🏬Retail Data

See how your products sell through your retail partners: sales, inventory and availability, and shipments, all in one place.

Retail Data shows how your products sell through your retail partners' stores, places like Sephora, Ulta, Kohl's, Walmart, Target, and grocery and mass chains. It is separate from your own D2C site. It answers the questions you can't see from your own orders: how fast a product is selling at each retailer, whether stores are stocked, and how shipments into those retailers compare to what's actually selling.

What you can do with it

• Track sell-through (units and dollars) by retailer and, where reported, by individual store.

• Spot out-of-stocks and low-stock stores before they cost you sales.

• Compare what you shipped in against what sold through, so you can see where inventory is piling up or running thin.

• Report on any retail calendar your partners use, without rebuilding the numbers by hand.

What it covers

Retail Data is organized into three areas:

Area	What it answers	Page
Sell-through	How much sold to shoppers, at what price, and at what margin	Sell-through
Inventory & availability	What's on hand, on order, and in transit, and how many stores are stocked	Inventory & availability
Shipments	What you ordered, shipped, and the retailer received (sell-in)	Shipments

Sell-through vs. shipments. Sell-through is what shoppers bought off the shelf. Shipments (sell-in) are what moved into the retailer. They rarely match in a given week, and the gap between them is inventory sitting in stores and warehouses.

Time periods and calendars

Every area is available at three time grains, so you can zoom from a single day out to a full month:

Grain	Details
Daily	The finest view, where a retailer reports at that level
Weekly	Saturday week-ending
Monthly	Exact calendar month

You can also slice the same numbers by the retail calendar your partners plan against: standard calendar month, the NRF 4-5-4 retail calendar, or Walmart weeks.

Retailer vs. store detail

Retail Data comes at two levels of detail:

• By retailer (banner): one line per retailer, for every partner. Example: all of Sephora.

• By store/location: broken out to the individual store, available where the retailer reports store-level data.

Getting connected

Retail Data populates once a retailer is connected. Connecting a retailer requires the Wholesale Add-On. For the list of supported retailers and step-by-step setup, see Retailer Integrations. To work with the data directly in the warehouse, see BigQuery.

Some metrics depend on the retailer. Retailers report different things. When a partner doesn't send a metric, it comes through blank, never estimated or filled in. If a column looks empty for one retailer, it usually means that retailer doesn't report it.